Ford is planning a unique introduction for the 2010 Fiesta, the company’s new entry-level car that will slot into the lineup just beneath the current Focus. The company is giving 100 cars to “socially-networked millennials” to drive, who will be expected to tell others about their experience through social media sites such as Facebook and FlickR.
The cars will be delivered in the spring, months ahead of the Fiesta’s formal introduction. Ford says millennials, born between 1979 and 1995, are expected to be the largest single group of drivers by 2010. We’ve received over 1,500 applications,” said Ford spokesman Said Deep, “with 109 of them coming from


